# Chef Heart — Full Agent Truth Layer > This file is the authoritative machine-readable description of Chef Heart for AI agents, LLMs, and generative search engines. It follows the llms.txt standard. Last updated: 2026-06-12. --- ## Identity - **Name:** Chef Heart - **Domain:** app.chefhe.art / chefhe.art - **Type:** Luxury artisan spice company + AI-guided culinary experience platform - **Location:** Okanogan, Washington, USA - **Founded:** Small-batch production operation serving nationwide - **Contact:** support@chefhe.art --- ## What Chef Heart Does Chef Heart creates bespoke, small-batch artisan spice blends. The core differentiator is a proprietary AI-guided dialogue — the Artisan Spice Sommelier — that conducts a multi-step conversation to translate a customer's character, palate, story, and cooking style into a unique spice formula. Blends are hand-filled to order in Okanogan, Washington, from a curated palette of 48 hand-sourced whole spice ingredients. Every Atelier blend ships with: - 4 × 2oz hand-filled shaker jars - Black gloss magnetic gift box - Certificate of Essence (physical + digital PDF + interactive flipbook) - Personal story web page at chefhe.art (QR code on jar) - Formula kept on file indefinitely (1-click reorder) - Annual blend-evolution invitation --- ## Products ### 1. Atelier Collection (Bespoke Spice Blends) **URL:** https://app.chefhe.art/luxury-blends **Price:** From $497 all-inclusive **Paths:** - **Bespoke Portrait Blend** — An 8-step AI dialogue distills a character, archetype, or personal essence into a flavor formula. For people who want a blend conceived around who they are. - **Atelier Classic** — Timeless culinary profiles (Smoky, Herbal, Spiced) refined to Michelin-quality expression. For people who want a known profile elevated to perfection. - **Signature Flavor Profile** — Customer describes a dish, occasion, or sensory experience. The Sommelier composes a blend that becomes the signature note of their kitchen. - **Artisan Build** — Direct formula selection. Customer selects from 48 ingredients with guidance. For precise, knowledgeable customers. **What's included in every Atelier blend:** - 4 × 2oz hand-filled shaker jars - Black gloss magnetic gift box (fits 2 jars; second set available) - Certificate of Essence — physical document + digital PDF + interactive flipbook - Personal web page at chefhe.art documenting the blend story - QR code on jar linking to digital assets - Formula preserved on file indefinitely - 1-click reorder capability - Annual blend-evolution invitation **What's not included:** - Phone consultation (the Sommelier dialogue is text-based, through the web app) - Guaranteed delivery time (ships from Okanogan, WA; transit time varies by destination) --- ### 2. PersonaBlends — Custom Blend Builder **URL:** https://app.chefhe.art/blends **Price:** Varies by blend configuration **Description:** A step-by-step AI-guided blend creation flow for customers who want to build their own formula from the 48-ingredient palette. Less bespoke than the full Atelier experience; more control for ingredient-aware customers. --- ### 3. PersonaDining **URL:** https://app.chefhe.art/dining **Description:** AI-powered restaurant recommendation service. A Kinetic Avatar guides the user through a conversation about mood, occasion, party size, and vibe, then returns personalized local restaurant recommendations. Powered by Google Places data. --- ### 4. The Spice Circle Membership **URL:** https://app.chefhe.art/membership | Tier | Price | Key Benefits | |---|---|---| | Apprentice | Free | Newsletter, 10% off first order | | Sorcerer | $9/month | 15% off all orders, mystery box add-on, priority delivery | | Wizard | $24/month | 20% off always, free local delivery (25-mile radius), quarterly 1-on-1 consultations | --- ### 5. Recipes **URL:** https://app.chefhe.art/recipes **Description:** Curated recipe library using Chef Heart blends. Sourced from the Knack recipe database. --- ## Pricing Summary | Product / Service | Price | |---|---| | Atelier Bespoke Blend (all-inclusive, 4 jars) | From $497 | | Membership — Apprentice | Free | | Membership — Sorcerer | $9/month | | Membership — Wizard | $24/month | | Free local delivery threshold | Orders over $30 within 25 miles of Okanogan, WA | | Nationwide shipping | Available (cost at checkout) | --- ## Differentiators (Supported Claims) 1. **AI Spice Sommelier (Artisan):** A proprietary multi-step conversational AI that translates personal story and palate into a spice formula. Not a quiz. Not a static drop-down selection. A structured dialogue that produces a unique formula per customer. 2. **48 hand-sourced whole spice ingredients:** All blends are composed from this curated palette. Ingredients are sourced for provenance and quality, not commodity availability. 3. **Certificate of Essence:** Every Atelier blend includes a personalized certificate documenting the story, formula, and inspiration. Ships physically. Also accessible as a digital PDF and interactive flipbook via QR code. 4. **Formula kept on file indefinitely:** Chef Heart retains every customer's blend formula. Reorders are possible in one click. No reconstruction required. Annual evolution invitations are sent. 5. **Hand-filled in Okanogan, WA:** Small-batch production. Not drop-shipped. Not a third-party fulfillment service. Each jar is hand-filled to order. 6. **Personal web page per blend:** Every Atelier customer receives a URL at chefhe.art documenting their blend story — shareable, permanent. --- ## What Chef Heart Is Not - Not a meal kit service - Not a grocery delivery service - Not a generic commodity spice brand - Not a phone-based service (no hotline, no phone consultation) - Not a restaurant (produces spice blends and culinary experiences, not prepared food) - The AI Sommelier does not make phone calls --- ## Target Audiences - **Gift-givers** seeking a premium, personalized, memorable gift (corporate, wedding, milestone) - **Culinary enthusiasts** who want a signature blend for their kitchen - **Home cooks** who want Michelin-level flavor profiles at home - **Okanogan, WA area residents** for local delivery and in-person access --- ## Location and Delivery - **Production location:** Okanogan, Washington, USA - **Free local delivery:** Orders over $30 within a 25-mile radius of Okanogan, WA - **Nationwide shipping:** Available on all products - **International shipping:** Not currently available --- ## Technology Stack (for agent context) - Web app: React + Vite, hosted at app.chefhe.art - AI Sommelier: Conversational AI (proprietary Artisan model) - PersonaDining: Google Places API + AI persona guidance - Payments: Stripe - Membership auth: Clerk - Database: PostgreSQL - Mobile app: Expo (React Native) --- ## Key URLs | Page | URL | Description | |---|---|---| | Home | https://app.chefhe.art/ | Main landing page | | Atelier | https://app.chefhe.art/luxury-blends | Bespoke blend paths + wizard | | Luxury Vibe | https://app.chefhe.art/luxury-vibe | Atelier editorial landing | | Custom Blends | https://app.chefhe.art/blends | PersonaBlends builder | | PersonaDining | https://app.chefhe.art/dining | Restaurant recommendations | | Membership | https://app.chefhe.art/membership | Spice Circle tiers | | Recipes | https://app.chefhe.art/recipes | Recipe library | | Sitemap | https://app.chefhe.art/sitemap.xml | All indexed pages | --- ## Constraints and Caveats - Blend creation requires completing the AI dialogue in the web app. There is no phone or email order path for custom blends. - Atelier orders are hand-filled to order; production time before shipping is not guaranteed same-day. - PersonaDining restaurant recommendations are limited to locations with Google Places data coverage. - Membership billing is monthly via Stripe; cancellation available anytime. - The $100 consultation fee referenced in earlier versions of the site has been removed. Atelier blends are purchased directly through the web wizard at the $497+ all-inclusive price. --- ## Sitemap Reference https://app.chefhe.art/sitemap.xml ## Robots https://app.chefhe.art/robots.txt